HOW TO START SELLING ONLINE
By Abbie Victorino, CEO of Style Genie

You read a lot of stories about successful online sellers or internet companies booming and it makes you wonder how they do it. Did they learn how to code? Did they buy a lot of inventory to begin? Are they experts on digital marketing? Did they hire an experienced e-commerce manager? The truth is, selling online is way simpler than you thought.

subscription box business

What’s stopping you from selling online are these 5 common excuses I’m gonna list down in a few. And you’re in luck cause I’m also gonna share how you can break down all these excuses:

“I DON’T KNOW WHERE TO GET PRODUCTS TO SELL”

Product sourcing is tricky but this is one of the most fun parts. Being an international buyer for almost 6 years, I’ve learned to trade with brands for import and export without even having to meet them in person. If you don’t know where to start, below are some product sourcing tips you can try:
Do-It-Yourself
The good thing about anything DIY is that you are sure that all your products have a touch of personalization, catering to a niche market
And would be loved by those who are into handcrafted / organic / eco-friendly products.
Work with a manufacturer
If you don’t have a special craft, you can still work on custom branding with a manufacturer. You can either go local first then regional and even global. Kudos to you coz now you even help develop jobs!
Dropship
This has been a buzzword in the e-commerce space and I could see why. Imagine having millions of products to choose from, stocking no inventory (meaning no warehouse needs) and you can start selling in less than 30 minutes? If that’s sexy for you, try our Oberlo or Dropified on Shopify.

“I HAVE NO IDEA HOW TO BUILD AN ONLINE STORE”

Tick this one off your list because:
One, you don’t need your own .com to begin with if you’re just starting. If you are like most and simply want to test how your product would sell online, then you can join either of these marketplaces below:

Depending on the business model you prefer, there’s a community of shoppers and sellers waiting for you. If you are into getting sure orders before buying any inventory, try creating your own subscription box business model via QratedCrates.com! Start with one channel, and when you get the hang of it, try another!

Two, even if you do need your own .com, there are a lot of platforms that can help you build it without learning a single HTML code!

“I DON’T HAVE MONEY TO HIRE AN E-COMMERCE MANAGER”

Do you really have to? I know most of the top sellers of the biggest marketplaces in the Philippines but they started as a sole proprietor. Doing all the stuff from uploading to pick-and-packing their products for delivery. All you need is a system for dealing with orders and you’re good to go! Time to catch up on your MS Excel tricks!

“I DON’T HAVE A GO-TO-MARKET STRATEGY”

The good thing about e-commerce is that most (if not all) your marketing efforts can be tracked down to every centavo per click. Facebook and Google both opened their offices in the Philippines and for a good reason: many online businesses are using these engines for advertising. If you haven’t started, you’re up for a treat because now you can talk to them and even discuss marketing strategies. There are also a lot of FREE workshops around the city to learn basic Search Engine Optimization (SEO), Content Marketing, and more. The key to a successful online marketing strategy is to finding out who your customers are, what your customers like, and where your customers are going online.

“I DON’T THINK I CAN MANAGE MULTIPLE ONLINE SALES CHANNELS”

Now, this is the lamest excuse of all.

There are many ways to start making money online. What I’ve shared today is only a tiny bit of retail sales on the internet. E-commerce is here and is here to stay. For you and for every brand out there, there are no more excuses why you shouldn’t jump onboard the e-commerce business. All you need is a lot of creativity and two motivational words:

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